# PRIVACY POLICY
**Effective Date: September 17, 2026**
**Last Updated: September 17, 2026**
Pensacola Beach Rentals, Inc., doing business as **Pensacola Beach Vacation Rentals & Sales** (“Pensacola Beach Vacation Rentals,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use our website, communicate with us, inquire about or reserve vacation rental properties, use our services, or otherwise interact with us.
**Website:** https://www.pensacolabeachvacationrentals.com/
**Address:** 41 Via De Luna Dr., Pensacola Beach, FL 32561
**Telephone:** 850-932-3530
**Email:** [info@pensacolabeachvacationrentals.com](mailto:info@pensacolabeachvacationrentals.com)
## 1. Information We Collect
Depending on how you interact with us, we may collect information including:
* Name
* Mailing address
* Email address
* Telephone and mobile telephone number
* Information concerning a vacation rental inquiry or reservation
* Guest and occupancy information
* Payment-related information necessary to process a transaction
* Communications and correspondence with us
* Information submitted through our website or guest portal
* Information necessary to verify identity, prevent fraud, protect our properties, or comply with legal requirements
* Information automatically collected when you use our website, such as IP address, browser type, device information, and website usage information
### Identity Verification
As part of the check-in or reservation process, we may request a driver's license or other government-issued identification to verify identity, prevent fraud, protect our properties, or satisfy legal or operational requirements.
When identification is presented during our normal check-in verification process, we do **not** retain a copy of the identification solely for that verification.
In some circumstances, such as when a prospective guest requests to view a rental property, we may make a copy of government-issued identification for security and property-access purposes.
Booking platforms or other reservation channels may also provide identification information to us in connection with a reservation. Our practices may change if booking platforms begin providing additional government-issued identification information to property managers.
## 2. How We Use Information
We may use personal information to:
* Respond to inquiries and requests
* Process and administer vacation rental reservations
* Provide customer service
* Communicate with guests, prospective guests, property owners, and other customers
* Send reservation, arrival, departure, property-access, maintenance, safety, and other service-related communications
* Process payments
* Manage rental properties
* Verify identity and prevent fraud
* Protect our guests, employees, properties, and business
* Administer our website and guest/owner portals
* Comply with applicable laws and legal obligations
* Improve our services and website
* Send promotional or marketing communications when permitted and when you have provided the required consent
## 3. Telephone and SMS/Text Messaging
We may communicate with customers by telephone, SMS/text message, or other electronic means.
### SMS Consent Is Voluntary
Where we offer SMS messaging, customers may voluntarily choose to receive SMS/text messages from Pensacola Beach Vacation Rentals.
**Providing a mobile telephone number does not by itself constitute consent to receive marketing or promotional text messages.**
Where SMS consent is requested through our website or another electronic form, the customer will be provided with a **separate, optional, unchecked consent mechanism** that requires the customer to take an affirmative action, such as checking a consent box.
A customer does not have to consent to receive marketing text messages in order to make a reservation, inquire about a property, or purchase our services.
### SMS Opt-In Information Is Not Shared for Third-Party Marketing
**We do not sell, rent, lease, or share your mobile telephone number, SMS opt-in information, or text-message consent information with third parties or affiliates for their own marketing or promotional purposes.**
**Your SMS opt-in information and consent will not be transferred to another company for that company's independent marketing purposes.**
We may disclose personal information, including a mobile telephone number, to service providers that perform services on our behalf, such as website hosting, property management, reservation management, communications, customer service, payment processing, technology, or SMS messaging services.
These service providers receive information only as reasonably necessary to perform services on our behalf and are not authorized to use your SMS opt-in information or consent for their own independent marketing purposes.
### SMS Service Providers
We may use third-party technology and communications providers to facilitate SMS messaging and other business communications. These providers may process information necessary to deliver messages, maintain messaging systems, comply with applicable requirements, and provide services to us.
The use of a service provider to transmit or process a text message **does not constitute a sale, rental, or transfer of your SMS consent to that provider for the provider's own marketing purposes.**
### Opting Out of SMS Messages
You may withdraw your consent to receive SMS messages at any time by replying **STOP** to a text message from us.
You may also contact us at **850-932-3530** or **[info@pensacolabeachvacationrentals.com](mailto:info@pensacolabeachvacationrentals.com)** to request assistance with SMS communications.
After you opt out, you may receive a final text message confirming your opt-out request, after which no further SMS messages will be sent unless you subsequently provide a new affirmative opt-in.
## 4. Information We Share
We may disclose personal information when reasonably necessary to operate our business and provide requested services.
Examples include disclosures to:
* Property management and reservation software providers
* Website and technology providers
* Payment processors
* SMS and communications providers
* Booking and distribution platforms
* Contractors and service providers assisting with rental properties
* Professional advisors
* Government authorities or law enforcement when legally required or reasonably necessary to protect rights, safety, or property
* Other parties when necessary to complete a transaction or provide a service requested by you
Our current technology, reservation, payment, and booking ecosystem may include services such as **Escapia**, **VacationRentPayment**, **Bluetent**, and third-party booking channels such as Airbnb, Vrbo, Booking.com, and Expedia.
These disclosures are made for legitimate business, operational, transactional, legal, or service-related purposes.
### No Sale or Sharing of SMS Consent for Independent Marketing
Notwithstanding anything else in this Privacy Policy:
**We do not sell, rent, lease, or share SMS opt-in data or mobile messaging consent with third parties or affiliates for their own marketing purposes.**
A third party's receipt or processing of a telephone number for the purpose of providing services to Pensacola Beach Vacation Rentals does not give that third party permission to use the number or SMS consent for its own independent marketing.
## 5. Cookies and Website Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, understand website usage, improve functionality, and support our business operations.
Third-party website and technology providers may process technical information as necessary to provide services to us.
## 6. Payments
Payments may be processed through third-party payment providers. We generally do not need to retain complete payment-card information in our own systems.
Payment information may be processed by our payment providers in accordance with their own privacy policies and security practices.
## 7. Vacation Rental Booking Platforms
Guests may interact with us through third-party booking platforms, including Airbnb, Vrbo, Booking.com, Expedia, or other reservation channels.
When you use a third-party booking platform, information may be collected and shared according to both that platform's privacy policy and the terms of your transaction with us.
Information provided to us by a booking platform may be subject to the platform's information-sharing practices.
## 8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
## 9. Data Retention
We retain personal information for as long as reasonably necessary to provide services, administer reservations, maintain business and financial records, resolve disputes, enforce agreements, satisfy legal obligations, and protect our legitimate business interests.
Information that is no longer reasonably necessary may be securely deleted or disposed of in accordance with our business practices and applicable requirements.
## 10. Children's Privacy
Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 through our website.
## 11. Links to Other Websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party websites.
We encourage you to review the privacy policies of websites you visit through third-party links.
## 12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable law.
When we make changes, we will update the “Last Updated” date at the top of this policy.
## 13. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or our SMS communications, please contact:
**Pensacola Beach Rentals, Inc.**
d/b/a Pensacola Beach Vacation Rentals & Sales
41 Via De Luna Dr.
Pensacola Beach, FL 32561
Phone: 850-932-3530
Email: [info@pensacolabeachvacationrentals.com](mailto:info@pensacolabeachvacationrentals.com)
**Privacy Policy:**
https://www.pensacolabeachvacationrentals.com/privacy-policy